best digital marketing campaigns 2018

Internet, listen...I’m a giver. Kaepernick has become a divisive figure in the US. Oscar-winning actor J.K. Simmons is The Delivery Man. Some 44% of consumers say they have recently become more concerned about single-use plastics and another 70% plan to change their behaviour in some way in response. NEW @versace by #StevenMeisel ☎️ Forever grateful @donatella_versace ♡ #TheClansofVersace, A post shared by Gigi Hadid (@gigihadid) on Jul 14, 2018 at 6:33pm PDT. The campaign is part of Lloyds’ partnership with Mental Health UK, which it has been working with since the beginning of 2017. 13 hours 41 min ago, By Effective strategies for successful Influencer Campaign – The pro take! All rights reserved. Beginner’s guide to Search Engine Optimization – Part II. The campaign did not merely use tech for tech's sake. Back in May, Google unveiled artificial intelligence software that books appointments over the phone on behalf of users by conducting voice-based conversations on their behalf. Statistics reveal that there are several businesses working merely on marketing and branding through social media. groups encouraged citizens to participate. Our favourite rhyme, “Chubby Cheeks”, played in the background of the ad video. That helped it capture the attention of the wider world, with English translations of the campaign spreading widely on social media, resulting in more than 10 million impressions on Twitter in just a few days. ourselves. In what’s surely one of the coolest ads of the year, Nike convinced a host of British sporting stars to explain why it’s great to be a Londoner. 10 hours 30 min ago, By Even if it means that you sacrifice everything.”. Its ‘Follow the Arches’ campaign, created alongside agency Cossette, saw McDonald’s cropping its golden ‘M’ to help create guiding arrows to direct drivers to the nearest fast-food outlet in high-traffic areas of Toronto, Canada. There were also 2.1 billion pieces of earned media, 36,000 Twitter mentions and enough signatures on CALM’s #StandAgainstSuicide petition to take it to Parliament. "Paving for Pizza," an idea conceived by Domino's Will Influencer Marketing Steer Your Brand for Long, or is it a Passing Fad? Because of this mass social media attention, IHOP saw a huge increase in social media mentions in only one day, boosting awareness of the brand altogether. Even fewer try to educate people on them. How would you explain the repeal of Net Neutrality? In this installment, we count down the top 10 outstanding ideas The terrifying reality that women actually need to have body hair to be able to shave it off has been one of advertising’s best kept secrets for decades. Read more, Build the perfect product launch Speak to our team today Marketing Week has selected its top campaigns of 2018 and now it’s your chance to have a say on the best. and this is a commercial," he says in one. The restaurant known for its tag line “11 Herbs & Spices” used for prepping its famous fried chicken recipe did this fun campaign that received numerous retweets and guffaws. A brilliant piece of viral marketing, the Yeezy campaign started with a series of paparazzi shots of West’s wife Kim Kardashian wearing the collection. create a LGBTQ wedding album. If you’re an existing customer and you want to know more, your account manager will be happy to help. delivered to their door for a 30-minute test spin, just by tweeting Adidas created Earth Day football shirts made from upcycled plastic ocean waste, which were worn by all 23 of the US’s Major League Soccer (MLS) teams during Earth Day weekend in April. Social media platforms such as Snapchat, Instagram, Twitter and FB were explored with this campaign.

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