By the end, you’ll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success! Google Analytics is an indispensable free tool to track online advertising … This is a beginner course as well, but a more tailored one – it’s focused on social media analytics only. According to the data provided by PwC, reading or writing social media comments and reviews affects 67% of consumers, greatly influencing their shopping behavior. Who knows, you may find that social media is just right for you! In this short class, Nicole Farb shows how you can create your own video in a scrappy, easy, and high-quality way and how she has seen huge success with it in the past. This social media marketing course could be a great guide for those who want to learn how to monitor their audience. But be realistic – some parts of the industry have struggled during the recession and jobs are amongst the most competitive around. Great design starts with the fundamentals. Another extremely important and extremely specific course. It doesn’t include any beginner tactics – instead, it gives you more complex tips that could help you pick up the clients with the help of social media more quicker. Not only it gives you all the guidelines on how to do that but also provides detailed examples of monitoring, allowing you to learn from them. PPC University is a fully free online learning resource created by WordStream, to help build your PPC and digital marketing skills. Data Analytics with Excel PivotTables, making informed decisions about marketing, 22. This course will teach you how to do Data analytics with Excel PivotTables effectively and efficiently. How to Create Your Actionable Social Media Strategy? Introduction to Analytics and the Language of SAS, 20. Allowing you to get back to running your business! I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. Bonus: We’re offering our community members two free months of Skillshare here (allowing you to access our class for free starting today! DreamGrow, an FE International company © 2020. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results. And in this comprehensive online marketing class, they share all of that knowledge with you, no questions asked. What’s unique about this course is that it digs deeply into the areas of direct response copywriting and relationship building. Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. Moreover, as one of the courses in the Specialization: International Marketing & Cross-Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. Created by: University of California at Irvine. Writing great copy that is meant to drive people to take a specific business action is a unique and valuable skill to have for marketers and business owners alike. This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. In this 35-minute class designers Ellen Lupton and Jennifer Cole Phillips walk students through what it takes to create great designs. “What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free social media and marketing courses that you can enroll in to upgrade your skills across the board. You’ll learn how to get inside the mind of your market and build content that interests them in a short period of time. It lasts only 45 minutes but helps you craft an impressive social media foundation for your business and brand. This “Graphic Design Basics” from will set you up with a solid foundation to branch out as a beginner designer. Picking a couple of social media marketing courses at a time might be tempting – but it might as well leave you covered in assignments or lead to you dropping all of them because you cannot find time for them. They may include an understanding of the business models of media organisations; how media and culture influence one another and a practical grounding in different forms of media production, from print to audio-visual production. In other words, those looking to drive real, measurable value from a social media strategy and program. Media studies graduates are the most likely graduates to get into the media industry (in 2012, one in seven grads entering the media had a media studies degree) but they’re more likely to be directing, or operating sound or video equipment, or researching. Have you ever wondered how all of those great bloggers get writing gigs for brands online? About this course: Video marketing is making a huge splash online and on social media. “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Average hours for this subject: 11 (Low N/A - High N/A). Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. This course provides the framework for starting a successful freelance career if that’s something you’d be interested in. The list here includes free online marketing courses in a number of social media-related topics and disciplines. It aims to help anybody involved in social media analytics, no matter whether you are working for a brand, an agency or in the media. The assessed work is a mix of essays for theory classes and production portfolios for practice classes, giving students a good chance to find something they enjoy and are good at. This marketing course offers a direct line to always-updated resources for everything Google. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with. Digital Analytics for Marketing Professionals, 27. Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands.